The name Genting represents far more than just one winning concept and one celebrated destination. Says Dato’ Lim Kok Thay, managing director of Genting Group: “It represents a synergy of corporate dynamism, drawing from vast resources of the group that comprise more than 14,000 employees, 12,000 acres of choice resort lands and 100,000 acres of prime plantation lands throughout Malaysia.”

Founded by its chairman and chief executive officer Tan Sri Lim Goh Tong, the Genting Group began 31 years ago as a cool hilltop hotel surrounded by primeval forest and mountainous terrain. That hilltop hotel has since expanded to become Genting Highlands Resort, one of the most popular tourist destinations in Asia.

Over the years, the group has spread its wings from its initial focus on leisure and hospitality to plantations, properties, power generation, paper manufacturing and oil and gas explorations and production activities. Against the challenges posed by the regional economic downturn, the Genting Group continues to work hard to improve its infrastructure, facilities and services to its valuable customers.

“We believe it is important to strengthen and improve on our core businesses, especially in difficult market conditions,” says Dato’ Lim. And the Genting Group, which comprises six core business divisions, has been doing just that in the recent years.

Genting’s Leisure & Hospitality division has constantly upgraded and refurbished its existing entertainment facilities, as well as added new entertainment attractions to Genting Highlands Resort to maintain its position as the premier holiday resort in Southeast Asia.

In 1998, the division, via Resorts World Bhd, acquired an associate stake in Star Cruises PLC, the leading cruise line in Asia-Pacific and the second- most-profitable in the world.

The Oil & Gas division has ventured into successful oil and gas exploratory activities in neighbouring countries and will soon gain a toehold in production in China.